A List of Clothing Fashion Don’ts

There are plenty fashion rules that have circulated for centuries, and these days, the old rules will not cut it. Today, you need to forget about the old rules of not wearing white after labor day and saving all of your shimmer for the evening. If you want to learn how to dress your body well and look better everyday, try to avoid the following brand new fashion don'ts.

Do not think function over fashion. If your excuse for not wearing your body better is simply that you are dressing for the weather or you just want to be "comfortable," it is probably time for a change. Do not just by oversized clothing that is frumpy and totally not figure flattering because you want to be "comfortable." If you take your time and try things on you will find that well fitted clothing that is appropriate for your body type actually is quite comfortable. If you get the proper size and the proper style, you can look good, be shielded from the weather, and feel comfortable.

Do not use size numbers alone to determine whether or not your clothes will fit you. Every boutique, department store, and clothing shop is going to have sizes on their outfits. Your size will not be the same in all stores, so get over it. Sometimes, even though you might feel bad about it, the appropriate size for your body will mean looking for a higher number in some stores than in others. It is much better to buy a larger size and look good than to wear something that does not really fit you, and will make you look bigger. If your outfits are busting at the seams, you will look larger than you are.

The final do not is this: do not think that your appearance does not matter. You might say that you do not care what other people think. The reality is, however, that if you have certain career goals in mind and you do not look the part, you will not get the part. Everyone, even if they try to deny it, wants the respect of others, especially at work. Dress to look the best that you can look in appropriate clothing for your profession. Do not make excuses or sell yourself short of the opportunity to look put together to potential clients and potential employers.

The clothing that you put on your body says a lot about who you are. Let it match who you are inside. Let the world know that you respect yourself enough to dress well.

A Recipe For Outsourcing Your Software Development

Outsourcing your software development can save you time and money if you know what you need. Too often US companies attempted to outsource without a good understanding of what their software should do, and this is the biggest cause of outsourcing failure. It is unreasonable to expect your outsourcing team to have a menu of software, pre-prepared, so you can just select the items you want.

Ever go to a restaurant with a picky eater? They tell the waiter in excruciating detail how they want their food prepared. And heaven forbid that the food arrives different from what was requested! Back to the kitchen it goes to be "fixed" to make the picky eater happy.

Sometimes US companies hire an outsourced partner as if they were going to a restaurant. They select the cuisine based on the flavor of the technology they require. Chinese .NET or Indian Java? How about some Russian C ++? Unfortunately there is rarely a menu for the exact items you might like to order from an outsourced team.

Are you approaching outsourcing your software like you are walking into a restaurant? Are you expecting the outsourcing team to advise you, like an attentive waiter, on the way your software should look, be prepared and presented to your customers?

Instead, bring your own recipe when you start work with an outsourcing team. Unlike your dining experiences, you can not ask for the daily special. You have to provide a specific description of what you would like to have, and how it should be prepared. Without such a recipe, your outsourced software development efforts can be starved for success.

Poorly specified software is often the result when "subject matter experts" are involved. Subject matter experts, or SMEs, know a lot about a particular subject, like IC design, business process workflow, inventory management, etc., but very little about designing software. SMEs can struggle to get their ideas encoded in the software. They need to work with someone that knows the best way to design and develop software.

Sometimes, there is a fear of getting bogged down in the details. Since some software executives are great with people, they feel much more comfortable hiring a person to handle the details. They know how to manage a person here, better than they can manage an offshore team of programmers in a remote offshore location.

One Accelerance client is in this situation. The CEO wants to outsource the development of a new software product. But there is no specification. In this case Accelerance is acting as a virtual CTO, responsible for the design, and development of the client's software.

The client is essentially saying, "Design the software for me, and I'll tell you if it matches what I am thinking." This can work because the cost of outsourcing is so low that rework and multiple design iterations are affordable.

This type of arrangement only works when paying on a Time and Materials basis. There is no way to offer fixed pricing because the end product is not defined.

Of course, not having a specification may not stop you from asking for a fixed price bid! In this case, you can outsource the creation of a specification that defines your software for a fixed price. Then the resulting complete design specification is used to create a second fixed price bid for writing your software.

Another factor comes into play when you pay a fixed price amount for a software design specification. You usually have to pay at least half up front. This is to protect the outsourcing company from delivering a specification for creating the software and then not getting paid.

Because software design often occurs at the beginning of a relationship, both parties seek to minimize their risk. You minimize your risk by selecting an outsourcing team with a proven track record and great references. The outsourcing team reduces their risk by getting partial (sometimes full) payment before starting.

There are multiple deliverables that should be produced during the design phase of creating your software, whether you do it yourself, or outsource the design:

* Marketing Requirements

* Storyboard Demo

* Functional Specification

* Multiple Release Milestone Schedule

* Detailed Task Schedule for First Release

* Detailed Design Specification (optional)

Unfortunately, software development has not progressed to the point where ready-made modules are available to order and combined to create your software. There is not yet a menu of choices available to anyone that is hungry for new software. Instead, you must provide your own recipe for what you need. The good news is low cost outsourced software design and development resources are now available to create your custom software to meet your exact specifications.

Brand Marketing Online – Creating Your Loyal Customer Base The Easy Way

Brand marketing online is easier than your think these days. The average business owner has no clue about the simple tools that you will read about here. Many of your competition are spending thousands of dollars in advertising and not making the impact they desire. You can stand out from the crowd with these easy and cheap tools of the marketing business. There are a lot of really good ways to brand yourself, but here are what we feel are three of the best performers.

Create a massive and loyal customer base with these simple and cheap marketing tools.

1) Blog Site - The very best tool for brand marketing online is a common blog site. You will be amazed how simple it is to set one up and get your information on it. This marketing platform can be adjusted by just about anyone who can use a word processor. The blog site will use small programs that are called plug-in to automate a lot of the customization. These work much like the apps on our phones. Each does a different thing and there are thousands of them out there. You can also host all kinds of files, posts, and media on them as well. You can set up a membership section to allow for additional information or savings to go to your loyal customers. Blogs are very powerful and inexpensive to run.

2) Flip Style Camera - A camera is an easy thing to get these days. There are a multitude of styles and brands out on the market. If you are brand marketing online, you really do not need to spend a lot of money on these at all. $ 150 would be the most, but I just got a nice one for $ 99. Shop round. You really want one that takes decent stills and HD is always preferred for your marketing videos. Now what will you us this for? In marketing there is a hierarchy of impacts from written, still pictures, audio, video, and then a combination of all of them? You will want to use your new toy, I mean tool, to capture and share all of those. Pictures and video about your business and your life in general will allow your customers to get the sense that they know you. That is very powerful in marketing. People do not buy from companies; they buy from people they trust. Get a camera and start shooting everything!

3) Facebook Page - This is where your brand marketing online will really start to take off. Use the other two tools in conjunction with this one and you will be on top of the industry in no time. Now we are not talking about a Facebook account profile page. We mean a page or what they used to call a fan page. This will let you post and have more than 5000 users that like it. The key factor is the likes and you can use your camera to add valuable information about your industry here. Just remember that you are never to market or try to sell anything on this page. This is just to inform. You can sell from your blog site and you can move people between the two seasons freely.

When you are brand marketing online, you are selling yourself at the same time as you are mentioning your business. It is important to become a person in the eyes of your customers. As they get to know you, they will begin to trust you and your judgment. That is important to any sales relationship. So no matter what it is you are trying to sell these three tools, if used properly, will make all the difference to your success. The largest factor to consider now is the education on how to best use these tools. Finding a solid marketing and mentoring group will make it easier to accomplish your marketing goals.

Email Addresses Marketing – A Quick Guide to EMail Marketing

Email addresses marketing, or better known as email marketing, is a method used for specifically communicating with a targeted audience, or a niche market, to promote your website, or enhance awareness regarding certain products or services. Or, in a broader sense, email addresses marketing refer to emails sent to clients or potential clients to give them a more in-depth knowledge of your business.

Email addresses marketing can be a very efficient technique to notify customers about upcoming events, supply information about existing or new products or services, or to increase their understanding about what business offers. The foundation for a successful email addresses marketing is to have access to in-house client lists and to expand those lists through various means. Your email list will allow you to develop a long-term relationship with your online customers, which will lead to established communication and the possibility of selling products or services to them over and over again.

The three main methods of email addresses marketing are:

o Placing advertisements in emails sent by others.
o Sending direct marketing emails for trial and winning new clients or convincing existing clients to make a purchase again.
o Sending emails to customers for the purposes of improving your relationship with them.

Here are three ways to create and maintain an email list:

o Use an Opt-In – Put an Opt-In, also known as a sign-up box, on your Website and on every single page. Once this is completed, you can gather customers' email addresses and email them about your products, services or any updates on your website.

o Promote your newsletter by forwarding them to a friend or feature a contest – You can get the recipients of your emails to help in the promotional work for you by including a forward to a friend link in your emails to them. Once the recipients' friends and family members have received the forwarded email, you can then send them an email asking them to subscribe to your email or newsletter.

o Offer free content – You can also try sending out to your recipients a whitepaper or something similar. In order to receive the content, have them provide you with information including email addresses. However, make sure that you include a note at the bottom of your email informing them that you intend to email them from that point forward.

Consider the discussion above and the points raised before you venture into email addresses marketing to maximize your chances at success.